How Online Networking groups increase the digital footprint of your business?

How Online Networking groups increase the digital footprint of your business?

Online networking groups in any form of group or community created on social media accounts and websites, where individuals interact and discuss ideas with others. These groups are usually formed based on a similarity of interests or activities. For businesses, their personal Facebook Page can create an online networking group as those who follow the page can interact in discussions on the company’s’ posts.

A business digital footprint can be large or small, based on the number of social media accounts they associate with and their domain and secondary websites. Digital footprints can also be expanded by the public retweeting or reposting content from the business’s social media page. Businesses can target groups of individuals in the community through their ad promotions.

Businesses’ can target specific groups based on characteristics, location, interests, gender and age when promoting a product or service on their social media account. These groups are then specifically targeted based on the commonalities that they share. This helps businesses clarify their target audiences and allows them to test products or services on a specific group, rather than the whole population.

From this online social networking groups are created. These groups or audiences act like word-of-mouth for your business, as by them reposting, sharing and discussing your business it increases your digital footprint. Through communication by these groups, it can positively or negatively impact your business and acts as an important role in maintaining your company’s online reputation.

Through these groups, it can create loyalty amongst customers as companies pay closer attention to these specific audiences. Brand loyalty increases a company’s digital footprint as well as by obtaining a specific group of people who are loyal to the company, they are more likely to repost content online and therefore create a larger brand awareness for your business.

We hope you have enjoyed reading this article on how online networking groups can increase a business digital footprint. Our expert business advisors in Perth are there to assist you in your online journey. If you have any questions or need advice via creating social media accounts please email or call 1300 751 700 today!

Nilesh Vasoya

Nilesh Vasoya

Nilesh Vasoya is a CPA and experienced business advisor with 15+ years’ experience in accounting and tax, and certifications from NTAA, ICAI (India). He is also a Registered Tax and ASIC Agent. Nilesh specialises in financial reports, cash flow, taxation advice, internal audit, account reconciliation, and advice for small businesses on maximising XERO, MYOB, and QUICKBOOKS. He is experienced in developing strategies for growth within small-medium scale companies.

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