How to get the BEST out of your Marketing Initiatives.
When starting or expanding a new business Marketing plays a vital role on the success of your business.
Marketing creates brand awareness and brand loyalty amongst consumers. There are many ways in which small business owners can market their service or product to customers.
Here are some fundamental tips on how marketing can help your business grow:
- Build Awareness
Why should customers use your service or product? You need to create familiarity with your business amongst the general public.
- Promote your expertise, whether this be skills or qualifications of yourself or your employees.
- Join your industry or professional organisation and start building a profile.
- Employee or self-manage marketing initiatives
- Feature customer feedback and/or projects completed on your website.
- Optimise Point of Difference
Capitalise and promote the point of difference that your company has to offer. Whether this is convenience of location, price differentiation or staff skills and experiences
This point of difference should be included in the logo or motto of your organisation and should be no longer than 1 or 2 sentences
Use this point of difference as a bargaining and advertising tool when posting online or creating marketing material.
- Create and Establish a Dominant Website
Websites are vital to attract and retain new customers
Websites should be user friendly, easy to navigate through and eye-catching
Websites should also be linked to the businesses social media accounts and include a point of contact i.e. Phone Number, Email Address and Business location
Include interactive systems within the website, whether this be marketing videos, informative blogs or an interactive booking process. This will help customers feel wanted
- Be a Storyteller
Customers feel more appreciated and affiliated with a brand or business if there is some sort of personal story that they can relate to.
Whether this be fiction or fact, make the story meaningful and informative and include a call to action to your website or social media accounts. Include this story in all your marketing activities, gather and source customer testimonials to increase consumer engagement.
- Favour low-cost promotions first
Try the low-cost tactics first.
Direct mail and telemarketing can still be cost-effective for higher priced services or products. Small-scale runs can give you an indication of demand and allow you to experiment with different options.
Social Media accountants are a cost-effective way to get your name out there! By utilising social media platforms such as Facebook, LinkedIn and Instagram you have the power to connect to more customers. This in the long run can lead to more sales and more money to invest back into the business.
- Build a strong customer database
A good customer database is worth gold. It is easier and cheaper to sell more to existing customers
than it is to find new customers. To build a strong customer database use marketing initiative to do so. By posting frequently on social media this generates a buzz amongst the online community. This buzz can help your business become known, as well as direct referrals to your business.
- Networking improves awareness
By networking and getting in contact with surrounding businesses and even your competition will get your name out there. By networking with other small businesses, you may also make business transactions later down the track that you wouldn’t have been exposed to if you didn’t attend events. Create and host your own networking evets, this acts as another platform to promote your business and launch new products or ideas. Social settings create a sense of ease for everyone and can help form strong business relationships.
Get in touch with local charities and non-profit organisations, by supporting local you demonstrate your philanthropic traits and customers will invest more into companies that assist community welfare.
- Invest early in Software that you trust
Technology has revolutionised the business world. From applications on your phones, to robotics doing our jobs for us, technology always benefits businesses. Finding the right software for your business is vital in making day-to-day task simpler. Work smarter, not harder! Technology has help so much in the marketing industry with creating phone apps to help us create content. The go to, must have applications on any device are; Canva, Adobe Premier, Buffer and all social media apps.
- Get your point across
So many marketing initiatives fail due to the inability to effectively communicate messages and fail to entice audiences. Be precise with your message, if you are promoting a product only talk about that product. If you are advertising a service, talk only about that service. Many marketing platforms either share too much information or not enough, leaving customers confused and unimpressed. Make the message punchy, effective and captivating. Ensure consistency across all forms of marketing and never be afraid to try new things!
- Constantly improve
Many businesses fail due to their inability to improve. No business is 100% perfect, so research and find new ways to improve. Whether it be a new marketing strategy, a new service or even order a new colour of post-it notes o write on, there is always room for improvement. By improving businesses demonstrate how they care about themselves and their customers. Always try new things, the world of business is constantly evolving, so there are always opportunities to innovate.